Phuoc Tich Pottery: Reviving the Timeless Craft of Hue’s Ancient Village - Ho Viet Vinh Architect & Partners
Thiên Lý Brigde – Entrance Gate to the village.
Source: HVV Architect and Partners

Phuoc Tich Ancient Village, established in 1470 during the reign of King Le Thanh Tong, lies 40 kilometers north of Hue, embraced by the gentle flow of the O Lau River. Within the village, 26 ancient wooden houses (nhà rường), each over a century old, stand as testaments to traditional craftsmanship. Among these, 12 houses are particularly esteemed for their architectural and artistic value. Additionally, the village is home to 12 water docks, iconic symbols of the rural charm of Hue.
Phuoc Tich pottery, renowned for its meticulous firing process in robust, high-temperature kilns, boasts exceptional durability—resistant to cracking and brittleness—while retaining heat and preserving flavors. The intricate designs etched into Phuoc Tich pottery are distinctive and refined, making them unmistakable among other ceramic products. Historically, Phuoc Tich pottery surpassed many renowned competitors to become the exclusive choice for the imperial court of Hue.
Today, the art of Phuoc Tich pottery is experiencing a revival, driven by passionate young artisans dedicated to preserving the traditional craft passed down through generations. Visitors to the ancient village can immerse themselves in its cultural heritage by participating in pottery-making workshops with local artisans, creating a memorable and hands-on connection to this timeless tradition.

Om Ngự Restaurant. Source: HVV, supported by AI
Hà Trì Tearoom. Source: HVV, supported by AI

HVV Architect & Partners embodies a vision where architecture resonates deeply with local heritage and the natural environment. All their design and construction projects are rooted in a commitment to authenticity, with a distinctive focus on using Phuoc Tich pottery as a core material.
Phuoc Tich pottery are not merely functional but carry the soul of Hue’s artisanal legacy. Their durability, natural hues, and fine craftsmanship make them a perfect medium for creating spaces that blend tradition with modernity. By incorporating the material, HVV Architect & Partners elevates local materials into architectural expressions that honor the past while embracing contemporary aesthetics.
Each project reflects a philosophy of harmonious living, where the choice of materials and design principles creates spaces that are sustainable, culturally enriched, and emotionally resonant. Visitors and occupants alike experience an intimate connection to Hue’s cultural identity through the timeless beauty of Phuoc Tich pottery, seamlessly integrated into innovative and inspiring architectural designs.
Through these efforts, HVV Architect & Partners not only showcases the versatility of traditional materials but also contributes to the preservation and celebration of Hue’s rich artistic heritage. This approach ensures that every building tells a story of place, people, and enduring craftsmanship.

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Vinhho, Acrylic on canvas, 160x160cm, Maison d’Art, 2024

Next project | The Ancient Capital of Huế

The announcement of the resolution establishing Huế as a centrally governed city

Hồ Viết Vinh 29.12.2024 (Commemorating the announcement of the resolution establishing Huế as a centrally governed city)

Legend, memory, and romance breathe life into the Ancient Capital of Huế.
Huế stands as one of the rare ancient capitals in urban history, crafted with emotion; it embodies unique human values and serves as a perfect bridge between humanity and the cosmos. As one wanders through its Imperial City, a poetic soul seems to linger, inviting reflection. Time flows slowly here, awakening seeds of love that draw us back to childhood memories. Every street corner, every road, and every structure is steeped in nostalgia and gently dusted by time. Each architectural masterpiece tells its own historical tale, weaving the legend of this Sacred Land. The poetic city of Huế manifests not only in its physical form but also in the mythical tales surrounding its river’s origins. Whether these stories bring joy or sorrow, they remain an integral part of us. The endless inspiration for love that creates this poetic city originates from the Perfume River and Ngự Bình Mountain. Cao Bá Quát once likened the Perfume River to: “A long river standing like a sword in the blue sky.”

Huế: A land of Legends, with its tangible and intangible cultural heritage of the Chăm community. From the Phú Diên Tower and Hòn Chén Temple to the Thành Lồi Citadel, these are remnants of the Champa Kingdom in Huế. The influence of Chăm aesthetics in music, architecture, sculpture, and cuisine is distinctly evident in Huế’s cultural treasures.

Huế: A land of Memory, continuing the legacy of the Tây Sơn and Nguyễn dynasties, both glorious and tragic. With nine Lords and thirteen Nguyễn emperors, it formed the land of Thuận Hoá over 720 years, contributing eight cultural heritages to the world.

Huế: A land of Romantic Wisdom. The great intellectuals of Vietnam in modern history were directly or indirectly influenced by the magnificent and splendid culture of Thuận Hoá-Phú Xuân.

Today, Huế has reclaimed its position as a unique cultural center of Vietnam and Asia, embodying the nation’s spirit of integration to enrich its treasury of wisdom and romance for enduring values. The journey is carried by the love for the homeland and the wisdom of the era, crafting a new visage worthy of history and the times. A message both affirming and reminding us not to forget, as playwright Đào Tấn expressed: “Together we drink the waters of the Perfume River, yet none comprehend its fragrant essence.”

“Cộng ẩm hương giang thuỷ
Vô nhân thức thuỷ hương.”

Playwright đào tấn
Ho Viet Vinh at the event

On the evening of December 29, a ceremony was held at Ngo Mon Square in Hue City to announce the National Assembly’s resolution establishing Hue as a centrally governed city. Hue is now the sixth centrally governed city in Vietnam.

Next project | Cape of Rapids

Cape of Rapids
Waves filled with clouds, letting time drift by on the cape of rapids. The cape stretches out to await the sunset, ignoring the trembling sands as the tide rises.

Ho Viet Vinh

Description
Exucuted in April 2020
Style
Lyrical Abstract
Technique
Acrylic on Canvas
Dimension
100W x 100H x 5D cm

The authenticity of this work has been confirmed by HVV Architect &Partners. A certificate of authenticity maybe delivered by the Company upon request to the buyer.

Next project | Architecture and Fine Arts during the reign of Khai Dinh, a historical perspective

Architecture of each nation evolves and develops along a historical trajectory. Particularly, royal architecture establishes solid foundations refined over time, becoming the formal language through which art thrives. Each dynasty selects its own stylistic language as a benchmark for evaluation and a marker of its era.
The selective inheritance across dynasties shapes the orthodox architectural tradition. This tradition adheres to strict principles of form-making, setting standards that serve as measures of artistic creativity. However, the end of each dynasty invariably signifies adaptations to external influences. Ultimately, the flow of architecture is once again reshaped and renewed, continuing its progression.

Khai Dinh tomb. Source: @molon.de

Emperor Khai Dinh utilized to infuse a sense of national identity into the architectural and artistic works of the royal court. These projects, executed during the late Nguyen dynasty, reflect a deliberate effort to adapt proactively to the changing circumstances.

Nearly a century later, the art of ceramic mosaic from the Khai Dinh era continues to flourish in temples, pagodas, shrines, and tombs.

To read the full research article below.

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“Kiến trúc sư cần phát triển khả năng suy nghĩ sáng tạo, đột phá các giới hạn thông thường mà AI có thể khó bắt chước. Các ý tưởng độc đáo, cảm xúc sâu sắc và nghệ thuật trừu tượng luôn khó được mô phỏng bởi AI, vì chúng phụ thuộc nhiều vào trải nghiệm sống và hiểu biết văn hóa của con người.” – KTS Hồ Viết Vinh

Next project | Majestic Hotel Renovation

Established by the Hui-Bon-Hoa Company (owned by a Chinese-Vietnamese businessman known as Uncle Hoa), the hotel is located at the corner of Catinat Street (now Dong Khoi Street) and Quai de Belgique Street (now Ton Duc Thang Street). Designed in the popular baroque architectural style of the time, the hotel became one of Saigon’s most elegant and impressive buildings upon its completion in 1925.
The Majestic initially had three stories and 44 bedrooms, as per the original design by a French architect. In 1948, the Indochina Tourism and Exhibition Department, led by the Frenchman Franchini Mathieu, purchased the ground and first floors of the hotel and leased 44 rooms for 30 years.
The hotel was officially rated as a five-star establishment in 2007. In July 2011, construction began on two new towers along Nguyen Hue Street, adding 353 rooms to the hotel.
However, over time, the usage of the space and the integration of modern equipment have diminished the building’s original value. The goal of the redesign and renovation is to restore its luxury and evoke the essence of the famous Indochinese architectural style, reminiscent of old Saigon.

Next project | SPARKLE

“Whispers of ephemeral beauty, a tranquil moment captured in the chaos of existence. Shades of yellow and brown morph together, cradling hints of white and red, embodying the fleeting glimmer of life. Amidst this tumultuous beauty, the painting proposes a reflection on the essence of “sparkle” – not as mere glitz, but as a profound glitter of existence, intricate dance of light and shadow, beauty and decay.”

Ho Viet Vinh
Sparkle
Acrylic on canvas, 130x97cm, Maison d’Art 2024

Next project | U Minh Thuong National Forest Ecological Experience Area

Project:
U Minh Thuong National Forest Ecological Experience Area
Location:
U Minh Thuong district, Kien Giang province
Area:
19,819 hectares
Services:
Urban planning, Architecture, Interior
Status:
Approved the detailed planning project at scale 1/500, 2019
Approved the project investment for the construction, 2020
Under construction
Team:
HVV architect and partners – CREA

Aerialview

Characteristics
This is the former Provincial Party Committee Headquarter during the anti-American war, aimed at educating younger generations about revolutionary traditions and honoring the ecological and aesthetic values of U Minh Thuong National Forest in Kien Giang Province.

Design Principles

  1. Respect the existing landscape characteristics while creating diverse spatial arrangements to accommodate the various functions of the overall project.
  2. Inherit the cultural heritage values of Southern Vietnam through the development of a resort area that harmonizes local cultural elements with the natural landscape.
  3. Ensure vibrancy throughout the overall spatial design, maintaining solemnity in the central area while providing privacy and seclusion for functional areas such as eco-experience resorts, recreational areas, and spaces for outdoor activities reflecting Southern Vietnamese lifestyles.
  4. Protect the environmental landscape by preserving the existing ecological scenery, employing on-site earthworks, and utilizing local materials.
Square – monument
Traditional Provincial Party Committee Base
Service building
Restaurant
Lake Ecological Experience House
Garden Ecological Experience House
River Ecological Experience House
Melaleuca Forest Ecological Experience House
Club – Pier
Welcome Area – Southern Vietnamese Cuisine Restaurant
Diversity in Activities and Modes of Movement

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Shadowy
Vinhho, Acrylic on canvas, 130x97cm, Maison de Corail, 2024

“The interplay of dark and light hues conjures a spectral dance of shadows, evoking the elusive nature of the intangible, whispers of the hidden dimensions that lie beneath the surface, suggesting an eternal struggle between presence and absence.”

Ho Viet Vinh

Next project | Phuoc Tich Pottery: Reviving the Timeless Craft of Hue’s Ancient Village

Thiên Lý Brigde – Entrance Gate to the village.
Source: HVV Architect and Partners

Phuoc Tich Ancient Village, established in 1470 during the reign of King Le Thanh Tong, lies 40 kilometers north of Hue, embraced by the gentle flow of the O Lau River. Within the village, 26 ancient wooden houses (nhà rường), each over a century old, stand as testaments to traditional craftsmanship. Among these, 12 houses are particularly esteemed for their architectural and artistic value. Additionally, the village is home to 12 water docks, iconic symbols of the rural charm of Hue.
Phuoc Tich pottery, renowned for its meticulous firing process in robust, high-temperature kilns, boasts exceptional durability—resistant to cracking and brittleness—while retaining heat and preserving flavors. The intricate designs etched into Phuoc Tich pottery are distinctive and refined, making them unmistakable among other ceramic products. Historically, Phuoc Tich pottery surpassed many renowned competitors to become the exclusive choice for the imperial court of Hue.
Today, the art of Phuoc Tich pottery is experiencing a revival, driven by passionate young artisans dedicated to preserving the traditional craft passed down through generations. Visitors to the ancient village can immerse themselves in its cultural heritage by participating in pottery-making workshops with local artisans, creating a memorable and hands-on connection to this timeless tradition.

Om Ngự Restaurant. Source: HVV, supported by AI
Hà Trì Tearoom. Source: HVV, supported by AI

HVV Architect & Partners embodies a vision where architecture resonates deeply with local heritage and the natural environment. All their design and construction projects are rooted in a commitment to authenticity, with a distinctive focus on using Phuoc Tich pottery as a core material.
Phuoc Tich pottery are not merely functional but carry the soul of Hue’s artisanal legacy. Their durability, natural hues, and fine craftsmanship make them a perfect medium for creating spaces that blend tradition with modernity. By incorporating the material, HVV Architect & Partners elevates local materials into architectural expressions that honor the past while embracing contemporary aesthetics.
Each project reflects a philosophy of harmonious living, where the choice of materials and design principles creates spaces that are sustainable, culturally enriched, and emotionally resonant. Visitors and occupants alike experience an intimate connection to Hue’s cultural identity through the timeless beauty of Phuoc Tich pottery, seamlessly integrated into innovative and inspiring architectural designs.
Through these efforts, HVV Architect & Partners not only showcases the versatility of traditional materials but also contributes to the preservation and celebration of Hue’s rich artistic heritage. This approach ensures that every building tells a story of place, people, and enduring craftsmanship.